E!’s Grace Helbig experiment: Does YouTube stardom equal ratings? – Los Angeles Times

A hipster Silver Lake home may not be the typical setting for a network talk show, but Grace Helbig is far from a traditional host.

The 29-year-old digital star, who has amassed nearly 2.3 million subscribers on her YouTube channel, clutched a Red Bull in one hand and a notebook in the other as she rushed to get her hair and makeup done in a bedroom of the house Helbig likens to Pee-Wee’s Playhouse.

“Welcome to our circus!” said the petite blond, already dressed for E! Network’s “The Grace Helbig Show” in a black long-sleeved shirt with matching flowered skirt.