6 Things That Every Entrepreneur Must Know about Digital Marketing – Forbes
The world of digital marketing changes fast — really fast. One day, your non-mobile site is just fine. The next day, wham!, you’re flat on your back with flatlined traffic and sinking conversion rates.
Your job as a business owner and entrepreneur is to move revenue up and to the right, to keep the business afloat, to run it all, and to look good doing it.
You can’t be expected to know everything there is to know about the field of digital marketing. But, on the other hand, you have to know a few things. Below are six of the most important things that you should know about the state of digital marketing right now.
1. It’s more than PPC ads.
A few years ago, PPC was the end-all digital marketing solution. Today, however, PPC has less of an impact.
I watch businesses pour hundreds of thousands of dollars into the PPC hole, thinking it’s the only digital option. Well, it’s not. There are plenty more methods that are even more effective.
Don’t necessarily cancel your AdWords account right away. You can still bid on a few select keywords, but it’s time to wake up to the wide, wide world of all that digital marketing has to offer.
2. It costs money.